Just-Eat.co.uk started in United Kingdom in 2006. The founder Jesper Buch launched the service in Denmark in 2001. Just-Eat has expanded its service in other territories including, Netherlands, Sweden, Ireland and Iceland.

The website http://www.just-eat.co.uk is filled with vibrant colours and attractive pictures. The colours of the logo match the overall site’s colour scheme.

Registering to the website is free. The current stats the website lists are:

Members:   300,000 + in the UK

Meal orders: The website states it receives 1,054,120 meal orders per month across Europe of which around 100,000+ are in the UK.

Restaurants online: 2137 in the UK – 5000 + across Europe

Customer reviews: 40, 000 + in the UK

Top Restaurants in Nottingham: Blush Bar Direct

Usability

Below is the screen shot of the home page of Just-Eat.co.uk   This is the brand spanking new website with extra functionalities and it looks so much more modern. There is a live chat featured on the website to seek support from their Customer Care Team - if your food is cold and you don't know how to use the microwave... Etc. Also there are individual descriptions of each restaurant giving you a basic idea of what the restaurant has to offer and also you can search by type of takeaway or food type in the search box - on the page after you have entered in your postcode. Payment is fast and secure, the website states it is certified by SafeBuy and secured by Thawte.

You can leave reviews after you have experienced the Just-Eat service, the reviews will show up on each page for an individual restaurant you have ordered from - almost like giving a heads up to other customers.

 

Marketing

Just-Eat have a Facebook group page and a pop song was found on youtube.com with links to Just-Eat.co.uk. The pop song resembles Michael Jacksons video “Beat It”.

The company does not perform very well on SEO, a search phrase for 'takeaway' shows Just-Eat.co.uk being in position 10. However on PPC the company is listed as number one position on many different search engines. This suggests the company is investing heavily on their marketing budgets.